Data Collections Technique
An interview can be defined as a conversation between two or more people, the purpose of interviewer questioning is to obtain information from the interviewee. Besides that, interviews can be flexible or inflexible depending on the freedom of formulating the questions and issues being investigated.
Method Of Data Collections
Expertise in all data collection methods, The most cost-effective technology to match the requirements of the client can be chosen, All programs use bespoke systems to offer the best solution to the clients
Paper and Pencil Interviewing (PAPI or just “paper-based”) methods. PAPI is the traditional method in which an enumerator fills in a paper form or questionnaire.
Computer-Assisted Personal Interviewing (CAPI or just “electronic”) Other processes will be the same as PAPI.
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by the software.
Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. … The design of an online questionnaire has a dramatic effect on the quality of data gathered.
RESEARCH EXPERTISE
Qualitative Research
Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication. This method is not only about “what” people think but also “why” they think so. For example, consider a convenience store looking to improve its patronage.
Focus Group Discussion
In- Depht Interview
Ethnography / Immersons
Quantitative Research
Quantitative research—“a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations and associations among the studied variables.
- Tracking Study , CLT , Product & Concept Test ,Add Test
- Face to Face ,Adhock, Audits, Helth Study, Social Research, Opinion Poll , Exit / Observation
Online Research- Field Works
Online Market Research Data Collections provides high-quality online fieldwork in India. With Wireaxis Online research you can access over consumers, 5k auto owners, .5k IT professionals, and 2k Physicians and 10k mobile users, 10k Normal B2c FMCG consumers recruited from a wide variety of local Web-portals and professional sites. snow bowling via our offline field team, Wireaxis also has more than 2k participants in and also collecting Internet behavioral data as well as our past study respondent details.