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National Operations & Global Reach

WIREAXIS HAS ALL INDIA OPERATIONAL NETWORK

Data Collections Technique

An interview can be defined as a conversation between two or more people, the purpose of interviewer questioning is to obtain information from the interviewee. Besides that, interviews can be flexible or inflexible depending on the freedom of formulating the questions and issues being investigated.

Method Of Data Collections

Expertise in all data collection methods, The most cost-effective technology to match the requirements of the client can be chosen, All programs use bespoke systems to offer the best solution to the clients

RESEARCH EXPERTISE

Qualitative Research

Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication. This method is not only about “what” people think but also “why” they think so. For example, consider a convenience store looking to improve its patronage.

Quantitative Research

Quantitative research—“a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations and associations among the studied variables.

Online Research- Field Works

Online Market Research Data Collections provides high-quality online fieldwork in India. With Wireaxis Online research you can access over consumers, 5k auto owners, .5k IT professionals, and 2k Physicians and 10k mobile users, 10k Normal B2c FMCG consumers recruited from a wide variety of local Web-portals and professional sites. snow bowling via our offline field team, Wireaxis also has more than 2k participants in and also collecting Internet behavioral data as well as our past study respondent details.

CAWI- Web Based

Required tools: The web-based data collection process is not new in India. Due to Corona Virus now clients want to use these tools more rather than waiting for offline FW or CATI.
In this process we are sending online survey links to the target audience which is pre- recruited via our online panel or other database sources, after that, we remind the respondent or Panel Member to complete the survey asap.

Telephonic with Online Script

Required tools: This new survey model just a few years back came to India. Online Interviews with offline mode. this model can be useful for concept and ad testing. In this process, we are sending an individual link to the respondent and same time we are calling him a telephone to him for data collections same time as per questions we can show concept and video link to the respondent for feedback. Now India the lockdown and personal safety are more important.

Now, this survey model is more useful in the current scenario. 

The same way we can do Qualitative research as well as quantitative.

CATI - Computer Aided Telephonic Interviews

CATI stands for Computer Assisted Telephone Interviewing which is used by most modern telephone survey research companies. It is a telephone survey technique where an interviewer is guided by a questionnaire provided by a software application or computer-based system.
As a technique, CATI is best optimized when it is combined with questionnaires that have pre-decided answers and also surveys that require a large number of respondents.
Overall, CATI is an effective quantitative Market Research method with many advantages, below are some listed: