National Operations & Global Reach
WIREAXIS HAS ALL INDIA OPERATIONAL NETWORK
Data Collections Technique
An interview can be defined as a conversation between two or more people, the purpose of interviewer questioning is to obtain information from the interviewee. Besides that, interviews can be flexible or inflexible depending on the freedom of formulating the questions and issues being investigated.
Method Of Data Collections
Expertise in all data collection methods, The most cost-effective technology to match the requirements of the client can be chosen, All programs use bespoke systems to offer the best solution to the clients
Paper and Pencil Interviewing (PAPI or just “paper-based”) methods. PAPI is the traditional method in which an enumerator fills in a paper form or questionnaire.
Computer-Assisted Personal Interviewing (CAPI or just “electronic”) Other processes will be the same as PAPI.
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by the software.
Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website. The questionnaires are made in a program for creating web interviews. … The design of an online questionnaire has a dramatic effect on the quality of data gathered.
RESEARCH EXPERTISE

Qualitative Research
Qualitative research is defined as a market research method that focuses on obtaining data through open-ended and conversational communication. This method is not only about “what” people think but also “why” they think so. For example, consider a convenience store looking to improve its patronage.
- Focus Group Discussion
- In-depth Interview
- Ethnography/ Immersions

Quantitative Research
Quantitative research—“a method of research that relies on measuring variables using a numerical system, analyzing these measurements using any of a variety of statistical models, and reporting relationships and associations and associations among the studied variables.
- Track Study
- CLT
- Product Test
- Concept Test
- Add-Test
- Face to Face
- Mystery Audit
- Doctor Study
- Social Research
- Opinion Poll
- Exit Interviews
- Observation
Online Research- Field Works
Online Market Research Data Collections provides high-quality online fieldwork in India. With Wireaxis Online research you can access over consumers, 5k auto owners, .5k IT professionals, and 2k Physicians and 10k mobile users, 10k Normal B2c FMCG consumers recruited from a wide variety of local Web-portals and professional sites. snow bowling via our offline field team, Wireaxis also has more than 2k participants in and also collecting Internet behavioral data as well as our past study respondent details.
CAWI- Web Based
Required tools: The web-based data collection process is not new in India. Due to Corona Virus now clients want to use these tools more rather than waiting for offline FW or CATI.
In this process we are sending online survey links to the target audience which is pre- recruited via our online panel or other database sources, after that, we remind the respondent or Panel Member to complete the survey asap.
Telephonic with Online Script
Required tools: This new survey model just a few years back came to India. Online Interviews with offline mode. this model can be useful for concept and ad testing. In this process, we are sending an individual link to the respondent and same time we are calling him a telephone to him for data collections same time as per questions we can show concept and video link to the respondent for feedback. Now India the lockdown and personal safety are more important.
Now, this survey model is more useful in the current scenario.
The same way we can do Qualitative research as well as quantitative.
CATI - Computer Aided Telephonic Interviews
CATI stands for Computer Assisted Telephone Interviewing which is used by most modern telephone survey research companies. It is a telephone survey technique where an interviewer is guided by a questionnaire provided by a software application or computer-based system.
As a technique, CATI is best optimized when it is combined with questionnaires that have pre-decided answers and also surveys that require a large number of respondents.
Overall, CATI is an effective quantitative Market Research method with many advantages, below are some listed: