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Large panel TV share expected to cross

Share of large-sized panel televisions (40-inch and above) has tripled to over 40 percent of the overall market in the past five years, and is expected to cross 50 percent by 2027, said a report from Crisil. This is led by a combination of tailwinds such as “reduction in prices, rising incomes, increasing internet penetration, higher bandwidth availability” and shift in viewing habits expanding segment as rising consumption of Over-The-Top (OTT) streaming, it said.

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